Comments on Things They Don't Teach You In Business School: Why Transmedia Is The Next Social Media

The evolution of social media can lead to that. Th...

2011-07-05T03:19:31.553-05:00

The evolution of social media can lead to that. Thanks a lot for that info.

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Great creative work. Transmedia would not take muc...

2011-04-27T11:39:39.090-05:00

Great creative work. Transmedia would not take much long to come. Way too interactive :D

Thanks Kola! It was certainly the best session I a...

2010-10-13T09:24:12.593-05:00

Thanks Kola! It was certainly the best session I attended for the interactivity and story sequencing.
If you are on Twitter there's a wealth of information out there to advise and inspire. I'd recommend following these tweeps: @christydena, @goonth, @sioflynn.

very interesting concept. I have some work coming ...

2010-10-13T09:19:08.019-05:00

very interesting concept. I have some work coming up soon with a very young demographic and this just might be a nice supplement/alternative to a long boring speech or generic Q&A session. You've given me something new and exciting to consider-thank you :)

forgot to add - I am very interested in metrics of...

2010-04-12T14:28:04.181-05:00

forgot to add - I am very interested in metrics of transmedia as well - especially as more and more is possibly being "hidden" from sites like google analytics and similar and multiple entry points may be harder to track - if you have suggestions or have tumbled across things...

I stumbled onto your blog and your recounting of t...

2010-04-12T14:26:23.989-05:00

I stumbled onto your blog and your recounting of the experience is well written (wish I had been in the audience) and I really like the distinction made between transmedia and multi-platform (I would use term crossmedia as well)

I am collecting transmedia and related resources and added your blog entry to the mix, including adding it in my favorites section! thanks

hey dude Great stuff! i got a lot of inspiration f...

2010-03-18T13:32:48.686-05:00

hey dude
Great stuff! i got a lot of inspiration from this post
i went through this page four times
it is very interesting ....
am learning for social work

Thanks

Longer is fine, Jack! You've always got substa...

2010-03-15T19:41:59.450-05:00

Longer is fine, Jack! You've always got substance to offer.

It will indeed be interesting to see if traditional marketing can embrace the audience as co-creator -- the idea of rigid control and ownership is still very much prevalent and it will take an enlightened mind to go where transmedia is taking us.

The proof of course will be in the pudding: Metrics. We did touch on it in the session, but only slightly. I would love to know how success is measured for transmedia campaigns.

This is indeed a wonderful idea - if it's done...

2010-03-15T05:02:21.912-05:00

This is indeed a wonderful idea - if it's done the right way and doesn't end with some clumsy commercial (like it happened to some bloggers, e.g. with a shaving-kit--ad). I really love the take on this. It's a little like indoor-geocaching. For so many years media professionals talked about interaction. This finally is real interaction, it's participating in a story instead of switching view angles on the remote or clicking buttons on a website.

The marketing industry for years now has been accused of utter lack of creativity - and for the most part, the accusation was justified. Transmedia to me seems to be a wonderful playground for truly creative people - and only for those.

I also love your example of the Blair Witch Project. Instead of jealously safeguarding so-called intellectual property (which it not alway is) with laws and lawyers, some of the most successful marketing approaches basically asked the audience to be a part of the creative process. Record companies sue people for singing their artist's songs in a supermarket, while some artists (like Terra Naomi) publish videos on how to play their songs yourself and publish cover versions on their own website. It's a new world and it's high time that the marketing industry finally catches up.

Okay, this got a little longer than expected ;)