Nike isn't a sponsor of the World Cup -- Adidas is -- but that didn't stop them from coming up with this brilliant ad called 'Write The Future'.
What I loved about it: The cameos (Kobe, Federer, Bart Simpson), the tongue-in-cheek narrative (Andy Wayne Rooney -- I've been watching too much 60 Minutes -- living in a trailer park?), the fact that instead of pushing the brand, Nike's showing how the Beautiful Game causes ripples throughout the world.
For me, it underscores once again how story trumps everything.
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